Season Two - Episode Four | The Brave Pivot: Claire Behrmann

In this episode of Unscripted, I sit down with Claire Behrmann, Founder of Jellystone Designs, a brand known for creating beautifully designed sensory toys for children, and a few adults too (myself included).

Claire shares the thoughtful, brave purpose-led pivot that saw her move from a career in architecture and interior design to becoming the creative force behind one of Australia’s most recognised product-based businesses in the children’s space.

We explore how a quiet pause, not a dramatic upheaval, marked the beginning of her business journey. Claire speaks candidly about the challenges of starting something new with young kids, the power of choosing progress over perfection, and the myth that success feels like a final destination.

Topics we dives into:

• What it takes to transition from side hustle to scale
• Why slowing down before speeding up is often the best strategy
• The business of calm: what it means to create products that support emotional regulation in children (and adults)
  
• How to dream bigger — and then add 20%
• Why her team, her customers, and her community are the real markers of success

Connect with Claire

Instagram - Jellystone Designs
Website

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